Discover Green Street launches tomorrow!

6 Jan

Cambridge Food Sandwich Sandwich136ShoesieQ was wandering round Cambridge one Sunday last month when she was struck by the fact that although the city was mobbed with shoppers, relatively few seemed to make it to Green Street, where (one of) her ladies shoe shop can be found.

 Now to be honest this wasn’t the first time she’d spotted this. Nor indeed was it the first time that she asked herself why on earth more people didn’t pop down and have a mooch at Green Street. Cos it’s certainly not cos it’s lacking in great place to eat and shop.  In fact, and if she says so herself, Green Street is blessed with some of the best stores in town. For example, in the last 6 months, we’ve gained not one but two brilliant Interiors shops in Susie Watson Designs and Catesby’s. Open Air Outdoor shop is a Cambridge institution, not to mention the multi award winning Harriet Kelsall Bespoke Jewellery. We have 4 shoe shops in the Street, 2 Hairdressers and great clothes shops in the form of Oska, White Stuff and Jigsaw.

 There’s even an amazing hat and cap shop in Lairds – a year ago they opened their first store outside London here.

 And once you’ve finished shopping we have some great places to eat and snack in Bill’s, Harriets Café and Tearooms, Bangkok City and  the delicious Chill Frozen Yogurt.

Cambridge Food Sandwich Sandwich131But this is where the story takes a twist. Cos rather than just shake her head in bewilderment, this time ShoesieQ decided that Something Must Be Done.

So the very next day she visited all 18 businesses in the street to see if they were up for working together to promote Green Street. And, dear reader, Every Single One of Them was indeed Up For It :)

To cut a long story short  we decided to kick things off  by holding a day long event on January 7th called “Discover Green Street”. There’ll be things to do from breakfast to bedtime as many of the shops and restaurants will be open late.

So in case you’re in or about Cambridge tomorrow here’s a list of what’s on offer:

Bills: 20% off retail food sales

Harriet Kelsall Jewellery: 10% off all SALE items,spend over £100 & get free silver earrings

Harriets Café: 25% off afternoon teas, all accompanied by pianist

Sundaes Bedtime Wonderland: Enjoy a cup of jasmine tea while trying on their wonderful felt and sheepskin slippers. And if you’re a size 7 you’ll get a special gift on the day

Buy a waffle special and get a free hot drink at Chill

25% off for all new clients at Directors

10% off plus free fizz after 5 at ShoesieQ’s shop Modish

Susie Watson Designs: 10% off non-sale items (excluding fabrics and throws) plus free consulations on creating your own mood board

Free glass of wine with a la carte meals at Bangkok City

Free refreshments at Jigsaw

Oska will be serving drinks and a free goodie bag with purchases (they have a half price sale at the mo)


But if you can’t make it we’ve also launched a twitter account @DiscoverGreenSt, so why not follow us to be first to know what we’re all getting up to?

REJOICE – The Average British woman now owns 21 pairs of shoes!

9 Oct
 Yesterday ShoesieQ spotted a story in the papers that truly warmed the cockles of her heart. For, to paraphrase the immortal words of D:Ream, Things are Indeed Getting Better.
Now to be fair this was a fleeting moment, as right now said papers are full of doom and gloom about all sorts of terrible world events. But still ShoesieQ grabbed hold of this one particular item of Good News, clasping it to her bosom like a long lost child, (pretending not to notice when it squirmed awkwardly).
woman-shopping-for-shoes For it seems that the average woman now owns a mighty 21 pairs of shoes!
OK, so ShoesieQ accepts that to you this may not seem like much reason to rejoice. And she suspects that, to some, this number may actually seem on the low side. In fact many of the women that ShoesieQ meets in the line of duty (ie in her shoe shop) love shoes, and unsurprisingly many of them feel that 21 is a somewhat paultry total. Then there are probably others, particularly of the male persuasion, who seem to think that  all women have  hundreds of pairs of shoes.
Imelda-Marcoss-shoes-in-1-010But as long term readers of this blog may recall a few years ago ShoesieQ spotted a survey by GoCompare stating that us British gals had an average of 19 pairs. And the good ol Co-op reported a year later that this number was now 20. So ShoesieQ was chuffed to bits to see that this fantastic upwards trend had continued to 2014 :)
And there’s more! The latest study of 2,000 women  aged 18 to 60, also found that average woman in this country:
  • Will have splashed out £6,500 on footwear by her mid 40s
  • Own an average £354 worth of unworn shoes (mainly comprising of stilettos)



  • Over 40% of our shoes are worn either once, or never!
  • 61% of us  own ‘sitting down’ shoes to be worn at a restaurant or other ‘sitting’ occasion (!)
  • 35% buy shoes they didn’t need because they were on sale (only 35%?!)
  • 30% keeping shoes simply because they look beautiful in the wardrobe
  •  20% of us are either so absent-minded women (or own so many pairs) that  they forget they have them.

Although to be fair wrt to the last point this may not be the whole story. To ShoesieQ’s highly trained shoe – antenna  it sounds a bit like when we get caught out having snuck a new pair into the house by Him Indoors. When challenged about buying yet another pair of shoes, how many of us have uttered something like:

“What, these old things? I’ve had them so long I can’t even remember!” ;)

NEWSFLASH – October 10-11th – Pop ups come to Cambridge!

8 Oct

ShoesieQ brings exciting news! Cambridge has been chosen to host the final of Test Town: a competition for  young entrepreneurs from across the UK to test out their business venture by giving them a pop up shop.  Entrants are given free trading space, development funding, mentoring support and intensive skills training and in return have to use all this help to come up with imaginative uses for our high street spaces.

And it’s all happening this weekend – the 5 shops will be open for just 2 days on Friday and Saturday!

Cool huh?!

And ShoesieQ is thrilled that Green Street (where she has her shop Modish) is the only location in Cambridge to be granted not one, but two pop ups. And even better we get not two, but THREE  young entrepreneurs!

So if you’re anywhere near Cambridge on the 11th or 12th please please pay them a visit to support this fantastic initiative.

You’ll be able to find the pop ups on Green Street at No.14 which will host Violet Lilly Vintage Clothing and Zymurgorium and next door but one to Modish at No.5 TigerPrint Tees.

In case you’re wondering, TigerPrint Tees will be doing a pop-up jungle coffee shop for kids is trying to save the high street and encourage creative kids. Kids can design t-shirts, badges, mugs, bags, bowls & more. Sounds good eh?!

Violet Lilly, on the other hand, are all about handpicked original vintage clothing and accessories. ShoesieQ will definitely be paying them a visit! And last but not least Aaron from Zymurgorium makes his own alcoholic and soft drinks using locally sourced, foraged ingredients. He specialises in mead and unusual flavours of beers, but also makes oils and vinegars.

And if you can make it past the delights of Green St please pop in to the other pop ups at:

56A Mill Road: The Little Herbalista

4-5 Peas Hill: Bubble CreativiTea and Major London

Grand Arcade: Marsh a la Mode

Graton Centre: GoRookie.

To find out more about Test Town, including more info on the other pop ups, just click on this link

 And you can follow the Green St entrepreneurs on Twitter  at @VioletLillyx  @zymurgorium @tigerprinttees

Good luck everyone!

Susie Watson comes to Cambridge!

23 Sep

Shop Interior 5Now for those of you who have visited ShoesieQ’s Cambridge shop in the last few months, well, you might be thinking that, yet again, ShoesieQ is a bit behind on her blogging. Cos it is true that this very lovely shop has already been open for a couple of months now (well, almost 4, now she thinks about it).

But dear reader, you’d be wrong! Cos it was only last Thursday that Susie Watson herself came down to throw a bit of a bash to celebrate the opening of her latest store here on lil’ ol’ Green Street.



And hey, if the Queen can have have 2 birthdays, well ShoesieQ reckons that it’s more than fair enough that Susie Watson can have 2 launch days ;)


Anyway, Susie was joined by a whole throng of people during the day and into the evening, including our MP Julian Huppert, lots of local journalists and bloggers, and yours truly (once she’d shut up shop at 5.30pm). And we all had a lovely time in her lovely shop admiring all the very many, very lovely things, accompanied by a few glasses of fizz and some yummy canapes.

Susie Watson herself!

Susie Watson herself, with Nicky Shepard (well done Nicky – great night!)

But when all things are said and done, what is probably the most impressive thing about Susie Watson Designs is the fact that all of these very lovely things are handmade by people who are paid a living wage in parts of the world where this is not normally the case.


If you want to find out more, here’s a link to the relevant page of their website:


But really the best way to find out more is to come along to the shop! And if you do, please do pop in to say hi to ShoesieQ! :)

Look at Modish’s new Marmite boots!!

20 Sep

MarmiteNo, ShoesieQ hasn’t gone completely stark staring mad. Well, perhaps she has, who knows. But in case you were wondering why she’s decided to stock footwear made our of yeast extract, fret not.



Marmite shoe by Papucei 2


Because, as ShoesieQ is sure you’ve realised, she’s referring to the fact that these boots seem to elicit rather strong feelings. In fact, in the two short days Modish has had them, they’ve been the most talked about pair in the 7 years ShoesieQ has been in the wonderful world of shoebusiness!


Currently they are taking pride of place in the window of ShoesieQ’s shop in Cambridge. And she has watching with wry amusement at the number of people who have strolled past and  done a double take when they’ve spotted these boots.

This is usually followed by lots of finger pointing, big smiles and, more than once, a couple of photos of said boot. And then they come in and tell me either how much they adore these boots, or just how ugly they think they are!

In case you’re wondering who dreamed up such an amazing pair of boots, well they’re by Papucei, a new brand to Modish, and they’re made in Romania.

Anyway, that  just leaves one question. Namely which camp are you in? Because, so far at least, there seems to be no middle ground whatsoever with these babies!

So, pray tell – do you love love love these amazing boots? Or do you hate loathe and despise them?

Love Hate

PS If you’re in the former camp and fancy a pair you can get them from Modish Cambridge and they cost a not unreasonable £125. Oh yes, and they’re not called Marmite, but Saundra. Although ShoesieQ’s going to lobby for a rename when she see Papucei next season ;)

Le Tour de France est Arrive!

7 Jul

And Goodness me Cambridge knows about it! ShoesieQ has just spent a happy half hour wandering round the streets of our fair city and it’s already buzzing 2 hours before the start of the Race. The weather’s been kind and there’s a real party mood as you can see.

Btw special mention must go to those lovely people at Ark on St Mary’s Passage. Their window today features a podium that you can stand on and have your photo taken with a winners medal. ShoesieQ couldn’t resist as you can see below. Plus FatFace On Market St are handing out free flags – 4 of which are proudly on show in Modish’s TdF window

So –  if you’re nearby and umming and ahhing about coming to see it – stop dithering and get here! It’s busy but there’s still plenty of space for spectators, certainly near to Green Street where ShoesieQ has one of her shops. NB strongly suspect said shop will be closed from 12-1ish as the staff (ie ShoesieQ) are insisting on watching the race! And it’s times like this that ShoesieQ really appreciates being self employed as you get to make up the rules!

Hope to see you later!

The 10 reasons that shoes are like men

25 Apr


sexy red shoemale model






This may surprise those of you who know her, but ShoesieQ’s been having a bit of a philosophical time of late. Though to be honest she’s not been spending every waking hour pondering what some may consider the great questions of our time. No, ShoesieQ plans to leave issues such as  “What is Dark Matter”, the existence of the Higgs Boson particle and who on earth writes Jimmy Carr’s (so-called) jokes to the likes of Professors Hawking, Cox and those eminent sages off of Heat magazine.

No, the matter that ShoesieQ’s had on her mind over the last month or so started off as one of those funny little discussions that she has in her shoe shop and just seemed to take a life of its own.

 Namely the myriad things that shoes have in common with men.

 Yes, she knows, it sounds mad. Especially bearing in mind that most blokes are famed for not having a clue about footwear whatsoever. Though to be fair, the poor souls are to be pitied. As quite apart from anything it is a well know fact that the ability to accessorise is what sets us apart from animals. And seemingly those humans ‘blessed’ with a Y chromosome.

 Anyway, having given it perhaps more thought than was strictly warranted ShoesieQ has come up with her very own Top 10 reasons why shoes are like men:

  1. The ones we fall madly in love with almost invaraibly cause us the most pain. Though perhaps more than any other item on this list there are plenty of exceptions. If you’ve got one there’s a good chance it’s a keeper.

  2. If you go hunting for them you can’t find any you fancy

  3. Size matters. Probably best to leave it at that really. Other than to add that this goes as much for width as it does length ;)

  4. We never settle for the first one we try, even if it’s the best of the bunch

  5. We never fully trust the pretty ones

  6. The ones your mum likes are never the ones you love

  7. You never really know they’ll work out until you take them home

  8. We may have good reliable ones at home, but it’s hard to not have your head turned when you see something you fancy. There’s never any harm in window shopping. As long as you don’t get your purse out!

  9. They need to love you as much as you love them. We all know that unrequited love never ends well.

    and last but very much NOT least

  10. Thinking that they’ll be perfect once you’ve broken them in is almost always a recipe for disaster!


Now ShoesieQ isn’t expecting everyone to agree with every one of these factlets. For starters, her main squeeze, the delightful Dr Swain, isn’t all that impressed with No. 1 tbh. And, in the unlikely event that he is reading this, No. 8 absolutely does not happen. Ever. Not these days at least. But she reckons there can’t be too many women out there who can’t relate to at least one…… ;)


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