ShoesieQ goes shoe shopping in Milan – Day 1

29 Mar

Thrill of all thrills – earlier this month ShoesieQ found herself at one of the world’s biggest Shoe trade shows, namely MICAM, on the outskirts of Milan.

Micam 2014 Sure, it’s a tough old job, but someone’s got to do it, if only to ensure  the good womenfolk of Cambridge, Saffron Walden and their environs are properly shod. Yes, sacrifice is indeed ShoesieQ’s new middle name 😉

Mind you, it was seriously hard work. Seriously! Partly cos ShoesieQ’s a bit fond of her bed. And going to this fair meant she had to get up at 3 o’clock in the morning to catch the very first flight out of Standsted at 6.30. Ouch!

But all this was forgotten as she managed to get to the show just as the doors were opening at 10 – result!

First stop was the Pedro Miralles stand where ShoesieQ was allowed to dump her suitcase – then  on with the very important job of buying lots of shoes and boots for Modish’s Autumn/Winter collection for 2014.

This involved a level of military planning that, those of you who know ShoesieQ even slightly, will realise is somewhat alien to her somewhat laid back and generally disorganised nature. But it was vital simply because of the scale of the event. For MICAM is made up of 7 halls, all of which are about the same size as the NEC. There are literally thousands of exhibitors and hundreds of thousands of shoes and boots, all calling out for ShoesieQ’s attention, with just 2 days to see them.

So in an attempt to avoid shoe-overload ShoesieQ set up appointments with the suppliers she really wanted to see, with enough time in the middle for lots of browsing.

Papucei bootFirst stop was an amazing brand called Papucei. Heard of them? Thought not! They’re based in Romania, which has a little-known but thriving shoe industry. And they design THE most wonderful-but-slightly-barking-mad shoes and boots ShoesieQ’s been fortunate enough to set her eyes on.

They change their designs every year, but here’s a pic from one of last years’ collection to give you a taster.

Only slight problem was when ShoesieQ decided to try on a rather lovely pair of boots with a zip up the back. They looked great, but were a really tight fit on the leg so she decided that they probably weren’t right for Modish. However when she can to take them off this happened……….

ShoesieQ has a hole in her, ermm, tights!

Yes, for the very first time in her life, ShoesieQ had to be cut out of a pair of boots! Mortifying! Needless to say this particular pair won’t be making it into the shop 😉

What’s worse, ShoesieQ was wearing a pair of loafers, so there was no hiding that hole! But as luck would have it, she had packed a pair of ankle boots too, so it was back to the Pedro Miralles stand for a quick footwear change, and then on with the rest of the show.

The remainder of the day passed in a frenzy of meeting suppliers, looking at shoes, and towards the end, supping a much-needed energy drink or 3 (aka prosecco – the Khrio stand rather helpfully had a bar), before ShoesieQ bid a retreat to her hotel for a bit of a recap of the day, an attempt to plan for tomorrow and last but certainly not least – SLEEP!

As for how the next day went – well ShoesieQ will be posting that tomorrow. And if you think the holey-tights incident was a bit unfortunate, just wait and see what the next installment brings!


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