Le Tour de France est Arrive!

7 Jul

And Goodness me Cambridge knows about it! ShoesieQ has just spent a happy half hour wandering round the streets of our fair city and it’s already buzzing 2 hours before the start of the Race. The weather’s been kind and there’s a real party mood as you can see.

Btw special mention must go to those lovely people at Ark on St Mary’s Passage. Their window today features a podium that you can stand on and have your photo taken with a winners medal. ShoesieQ couldn’t resist as you can see below. Plus FatFace On Market St are handing out free flags – 4 of which are proudly on show in Modish’s TdF window

So –  if you’re nearby and umming and ahhing about coming to see it – stop dithering and get here! It’s busy but there’s still plenty of space for spectators, certainly near to Green Street where ShoesieQ has one of her shops. NB strongly suspect said shop will be closed from 12-1ish as the staff (ie ShoesieQ) are insisting on watching the race! And it’s times like this that ShoesieQ really appreciates being self employed as you get to make up the rules!

Hope to see you later!

The 10 reasons that shoes are like men

25 Apr


sexy red shoemale model






This may surprise those of you who know her, but ShoesieQ’s been having a bit of a philosophical time of late. Though to be honest she’s not been spending every waking hour pondering what some may consider the great questions of our time. No, ShoesieQ plans to leave issues such as  “What is Dark Matter”, the existence of the Higgs Boson particle and who on earth writes Jimmy Carr’s (so-called) jokes to the likes of Professors Hawking, Cox and those eminent sages off of Heat magazine.

No, the matter that ShoesieQ’s had on her mind over the last month or so started off as one of those funny little discussions that she has in her shoe shop and just seemed to take a life of its own.

 Namely the myriad things that shoes have in common with men.

 Yes, she knows, it sounds mad. Especially bearing in mind that most blokes are famed for not having a clue about footwear whatsoever. Though to be fair, the poor souls are to be pitied. As quite apart from anything it is a well know fact that the ability to accessorise is what sets us apart from animals. And seemingly those humans ‘blessed’ with a Y chromosome.

 Anyway, having given it perhaps more thought than was strictly warranted ShoesieQ has come up with her very own Top 10 reasons why shoes are like men:

  1. The ones we fall madly in love with almost invaraibly cause us the most pain. Though perhaps more than any other item on this list there are plenty of exceptions. If you’ve got one there’s a good chance it’s a keeper.

  2. If you go hunting for them you can’t find any you fancy

  3. Size matters. Probably best to leave it at that really. Other than to add that this goes as much for width as it does length ;)

  4. We never settle for the first one we try, even if it’s the best of the bunch

  5. We never fully trust the pretty ones

  6. The ones your mum likes are never the ones you love

  7. You never really know they’ll work out until you take them home

  8. We may have good reliable ones at home, but it’s hard to not have your head turned when you see something you fancy. There’s never any harm in window shopping. As long as you don’t get your purse out!

  9. They need to love you as much as you love them. We all know that unrequited love never ends well.

    and last but very much NOT least

  10. Thinking that they’ll be perfect once you’ve broken them in is almost always a recipe for disaster!


Now ShoesieQ isn’t expecting everyone to agree with every one of these factlets. For starters, her main squeeze, the delightful Dr Swain, isn’t all that impressed with No. 1 tbh. And, in the unlikely event that he is reading this, No. 8 absolutely does not happen. Ever. Not these days at least. But she reckons there can’t be too many women out there who can’t relate to at least one…… ;)

ShoesieQ goes shoe shopping in Milan – Part II

17 Apr

So, ShoesieQ finds herself in the middle of a thriving Italian city full of yummy restaurants, yummy bars, and, ermmmmm, yummy Italians. And what did she do?

In bedWell, completely contrary to form she stayed in her room diligently reviewing everything she’d seen that day at MICAM, writing down who see was going to see when the next day, and then – BED! At 9.30pm!  The last time ShoesieQ went to bed that early she was probably still wearing flowery pink PJs and had been sent upstairs early by her mum cos she’d been a naughty girl. And, for the avoidance of doubt, that was well over 3 decades ago………

Her reward for such unusually virtuous  behaviour was to wake up with a relatively clear head, ready to peruse yet more shoes! So she dropped her bag back off at the Pedro Miralles stand (see pic below), as that had been a bit of a lifesaver the day before, then beetled off to do some serious shoe shopping!

The Pedro Miralles stand, Micam

The Pedro Miralles stand, Micam


And what a day it was! Lots of appointments with suppliers both old and new, with orders placed for over a thousand pairs by the end of the day. All this combined with plenty of wandering around drooling at footwear, as ShoesieQ managed to get through her appointments in surprisingly quick time. Doubtless thanks to being super-organised for a change!

In fact it was all going so well that, feeling ever-so-slightly-smug, ShoesieQ reckoned that she even had enough time before catching her flight home to pay a social call to a couple of her suppliers. So she wandered off to the K&S stand, home of uber-chic uber-comfy ballet pumps and had a good ol chin wag with the lovely Mark.

Having caught up with all the latest gossip ShoesieQ decided that it was  time to call in a day and start thinking about the long trip home. But walking back through the many halls that make up MICAM ShoesieQ stopped dead in her tracks, mouth agape, and doubtless dribbling slightly, truth be told.

£175 €71.33 YKX 906005No, dear reader, she wasn’t having a stroke. But she had stumbled across her find of the show – YKX. No, ShoesieQ hadn’t heard of them either, partly cos they don’t sell to anyone in the UK.  As you can see from this pic (bit rubbish, sorry!) they are brilliant for casual boots, chunky soles and buckles. In fact a bit like what you see in All Saints but for about half the price :) So ShoesieQ  just HAD to place an order. Which she duly did.

So she left that stand with the lovely warm, slightly smug feeling of someone who’d had pretty much the perfect day in the office (not that that happened terribly often when ShoesieQ actually had an office, but we digress), and started the 5 minute walk back to the Pedro Miralles stand to pick up her bag. She looked down at her watch, and with a start realised that  it was almost 7pm, ie when the fair closed. But hey, this is Italy, the land not known for its punctuality. And none of the stands ShoesieQ could see were shutting up shop. So she breathed a sigh of relief, but quickened her pace just in case.



padlock5 mins later ShoesieQ arrived at the Pedro Miralles stand, where her suitcase was being stored. To find it very securely locked. Bugger. She then went to the other stand the Pedro rep was working on. Also closed. She then remembered that said rep’s mobile hasn’t been working for the entire time he’d been in Italy so there was no way of contacting him. Drat and double drat. Or words to that effect.

So she tried talking to the Security team. And no, it seemed that there’s no such thing as a masterkey for the stands. So she tried talking to the Information team. And no, it seemed that they don’t have a list of the mobile numbers for stand reps either. Double and triple bugger!!

So – taking a deep breath ShoesieQ decided to take a look into her handbag to see if there was any chance she could make it home with what was in there. And lo and behold she found her passport, her boarding card, enough money for the metro and coach to get her to Bergamo airport, the keys for her car, house and shop (as she had to go to work the next day). Bit lucky huh?!

Sure it was chucking it down with rain and ShoesieQ’s coat was securely locked away with her bag. And she wasn’t entirely sure if it was still possible to get to Bergamo airport in the 2 and a half hours she had before the gate closed. But hell, she was going to give it a go!

And, dear reader, she made it. Not least due to the help of the very kind Iris, from MICAM’s Information team, who told ShoesieQ which Metro line she needed to take, and where to change. Plus the very patient policeman at Milan Centrale station who managed to understand ShoesieQ’s appalling Italian and tell her where the bus to Milan departed from.

And last, but very much not least, thanks also need to go to the charming Fabrizio from Pam shoes, who on hearing ShoesieQ had left her bag at the fair, extracted it from the Pedro stand and found someone to bring it back to the UK. Not to mention Chris and Rob from Manas, who are the people he persuaded to bring it back home with them!

Finally, and in case there’s anyone out there in the blogosphere wondering what exactly will be coming in to Modish as a result of all of these fun and games – fret not! For over the Easter weekend ShoesieQ will be giving you a sneak preview of just what you can expect to see in the shops come the autumn :)

ShoesieQ goes shoe shopping in Milan – Day 1

29 Mar

Thrill of all thrills – earlier this month ShoesieQ found herself at one of the world’s biggest Shoe trade shows, namely MICAM, on the outskirts of Milan.

Micam 2014 Sure, it’s a tough old job, but someone’s got to do it, if only to ensure  the good womenfolk of Cambridge, Saffron Walden and their environs are properly shod. Yes, sacrifice is indeed ShoesieQ’s new middle name ;)

Mind you, it was seriously hard work. Seriously! Partly cos ShoesieQ’s a bit fond of her bed. And going to this fair meant she had to get up at 3 o’clock in the morning to catch the very first flight out of Standsted at 6.30. Ouch!

But all this was forgotten as she managed to get to the show just as the doors were opening at 10 – result!

First stop was the Pedro Miralles stand where ShoesieQ was allowed to dump her suitcase – then  on with the very important job of buying lots of shoes and boots for Modish’s Autumn/Winter collection for 2014.

This involved a level of military planning that, those of you who know ShoesieQ even slightly, will realise is somewhat alien to her somewhat laid back and generally disorganised nature. But it was vital simply because of the scale of the event. For MICAM is made up of 7 halls, all of which are about the same size as the NEC. There are literally thousands of exhibitors and hundreds of thousands of shoes and boots, all calling out for ShoesieQ’s attention, with just 2 days to see them.

So in an attempt to avoid shoe-overload ShoesieQ set up appointments with the suppliers she really wanted to see, with enough time in the middle for lots of browsing.

Papucei bootFirst stop was an amazing brand called Papucei. Heard of them? Thought not! They’re based in Romania, which has a little-known but thriving shoe industry. And they design THE most wonderful-but-slightly-barking-mad shoes and boots ShoesieQ’s been fortunate enough to set her eyes on.

They change their designs every year, but here’s a pic from one of last years’ collection to give you a taster.

Only slight problem was when ShoesieQ decided to try on a rather lovely pair of boots with a zip up the back. They looked great, but were a really tight fit on the leg so she decided that they probably weren’t right for Modish. However when she can to take them off this happened……….

ShoesieQ has a hole in her, ermm, tights!

Yes, for the very first time in her life, ShoesieQ had to be cut out of a pair of boots! Mortifying! Needless to say this particular pair won’t be making it into the shop ;)

What’s worse, ShoesieQ was wearing a pair of loafers, so there was no hiding that hole! But as luck would have it, she had packed a pair of ankle boots too, so it was back to the Pedro Miralles stand for a quick footwear change, and then on with the rest of the show.

The remainder of the day passed in a frenzy of meeting suppliers, looking at shoes, and towards the end, supping a much-needed energy drink or 3 (aka prosecco – the Khrio stand rather helpfully had a bar), before ShoesieQ bid a retreat to her hotel for a bit of a recap of the day, an attempt to plan for tomorrow and last but certainly not least – SLEEP!

As for how the next day went – well ShoesieQ will be posting that tomorrow. And if you think the holey-tights incident was a bit unfortunate, just wait and see what the next installment brings!

Mojito shoes coming to Modish!

11 Feb

Forgive me WordPress, because ShoesieQ has sinned.  For it is a good 2 months since her last post on this blog, for which she is very sorry and general penitent. Although she also strong suspects that no other bugger has even noticed.

So, dear reader, you may well be wondering what has dragged Ms SQ off of her sorry backside and onto her keyboard. Well, shock horror, it’s a pair of shoes.

But wait! It’s not just any old footwear item that’s gotten ShoesieQ into spin. It’s something so revolutionary, and yet so beautiful that she couldn’t  let another day go past without proselytising  to just about anyone who would listen/read.  And if you would be so kind to take a little look at the picture below perhaps, just perhaps, you can see why.


60896285-9151-4cd9-bd12-1846f47b8530What was even more exciting for ShoesieQ was that she got to meet the designer, the rather lovely and very dapper Julian Hakes.  Who kindly took the time to explain the concept behind the shoes, namely that he hoped to come up with something truly evolutionary but that could actually be worn in real life by real people.



The fact that Julian studied at Darwin College, Cambridge tickled ShoesieQ, although she’s not entirely sure that Charles Darwin was thinking of the potential application to footwear when he wrote The Origin of Species…………..

Anyway, ShoesieQ took him at his word, tried a pair on and hey presto – not only are they wearable, but actually pretty comfortable!

Julian Hakes mohito shoesSure, perhaps there are better ways to rock this particular look that wearing them with a pair of M&S opaque tights, but still, they look pretty amazing eh?

Which is why ShoesieQ, much to her surprise, took out her chequebook. Which in turn means that you’ll be able to see for yourself just how amazing these shoes are sometime in March when they’ll be coming to a Modish near you.

Fancy some, errrmmmmm, Bedroom Athletics?!

6 Dec

Bedroom Athletics Marilyn Cole grey wolfWell, if so, you’ve come to EXACTLY the right place! ;) As ShoesieQ’s shoe shop Modish has just taken their first delivery of THE most gorgeous slippers from the rather wonderful people at the rather wonderfully named Bedroom Athletics.

Molly Cream Bedroom Athletics chocolateMind you ShoesieQ’s main squeeze, the good Doctor did get the wrong end of the stick somewhat when he saw ShoesieQ’s browsing history last week as she was finalising delivery etc.


Seriously though, we know that slippers have a bit of a bad rap as a rubbish pressie. But most women love having toasty feet, especially if they’re encased in something that looks great too. And these ones pictured do both.

The Grey slipper boot is so so so soft, plus the base is much more substantial than most. And the delicious chocolate coloured sheepskin mules are double faced (ie sheepskin completely surrounds your tootsies) which makes them feel divine.

So if you’re short of ideas for presents for the women in your life (!) you could do a lot worse…………

Why shoes are like men No. 10 – Thinking that they’ll be perfect once you’ve broken them in is almost always a recipe for disaster

8 Nov



Sure it’s not unreasonable to expect a little give. And perhaps a little take too ;)

But one thing that ShoesieQ has learnt, from painful experience, is that it is far far better to walk away from something that is patently not going to work for you than to hope that given enough time and, ‘encouragement’ , that you’ll achieve a perfect fit.


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